Featured Retail for Lease: 2500 Rimrock Road


Alexander Real Estate Services is pleased to announce 2500 Rimrock Road is now available for retail leasing opportunities. Centrally located along two of Madison’s primary thoroughfares (Beltline Highway at Rimrock Road and Highway 14), the Novation Campus offers unparalleled access to downtown Madison, Dane County, and the Interstate System. In addition, Novation is accessible via Madison’s network of bike paths and the Madison Metro bus system. 2500 Rimrock Road holds a central location providing high retail visibility. Retail opportunities at 2500 Rimrock will benefit from future expansion and growth of the Novation Campus, which is planned to house over 1,000,000 square feet of commercial space.

Space Highlights

Central location: 5 min. from downtown Madison WI and only 10 min. from the East and West sides
Easy on/off Beltline access  from Rimrock Road
Novation Campus is seen by 150,000+ cars per day with a 5-mile population radius of 155,000
Highly visible retail with expansive glass storefronts
Outdoor patio designed for restaurant seating
Dedicated “at-the-door” retail parking
Ready customers with upper-level residential units and Novation Campus businesses

Contact Us


Andrew Schmidt

Email Andrew   (608) 268-8116

Andrew Schmidt

As the Principal broker for Alexander/RE, Andrew has overseen over $50 million worth of leasing sales. He has worked with a variety of business types ranging from small local start-ups to nationwide retail tenants to large healthcare companies, giving him a unique knowledge of understanding space needs from a variety of business owners’ perspectives. Andrew approaches working with his clients by understanding their needs as a business and in the process creates long lasting, meaningful relationships.